The company has announced that it has signed a definitive agreement to acquire the IP and brand rights of Morphy Richards India and certain South Asian markets for a consideration of ₹141.4 crores. This is a step further in over two decades of association between both companies under a licensing model. This acquisition will allow Bajaj Electricals Ltd to own…
Flipkart launches new TVC campaigns showcasing trend-first fashion and exciting home discoveries Flipkart , India’s homegrown e-commerce marketplace, launched a new campaign positioning the platform as the one-stop destination for consumers’ evolving fashion and home needs, showcased through two engaging TVCs. Rooted in the insight that shopping is an enjoyable ride filled with spontaneous moments, the films highlight the joy…
Why Color Matters More Than You Think Color is far more than a design choice it’s a strategic asset that directly influences how a brand is perceived, remembered, and experienced. In a world where attention spans are shrinking and competition is intense, color becomes one of the fastest ways to communicate meaning without saying a word. Studies suggest that people…
