The company has announced that it has signed a definitive agreement to acquire the IP and brand rights of Morphy Richards India and certain South Asian markets for a consideration of ₹141.4 crores. This is a step further in over two decades of association between both companies under a licensing model. This acquisition will allow Bajaj Electricals Ltd to own…
Case Study: Starbucks Marketing Success What does it take to transform a simple product like coffee into a global cultural experience? Few brands have achieved this as successfully as Starbucks. From a single store in Seattle to over 38,000 locations worldwide, Starbucks didn’t just build a business—it built a lifestyle brand powered by emotional connection, customer experience, and smart marketing…
In today’s rapidly evolving market, even the most established businesses can lose their relevance. Consumer expectations shift, competition increases, and what once attracted customers may no longer be enough. When a brand begins to decline, the solution is not always to reinvent the product—but to redefine how the brand is perceived. This is where rebranding becomes a powerful strategic tool.…
What does it take to create a brand that consumers respect, trust, and even queue up for in addition to using? One of the few businesses that has succeeded in doing so is Apple. It has evolved from a technology supplier to a cultural symbol, where each new product launch is a celebration and a statement. Let’s examine the strategic…
Flipkart launches new TVC campaigns showcasing trend-first fashion and exciting home discoveries Flipkart , India’s homegrown e-commerce marketplace, launched a new campaign positioning the platform as the one-stop destination for consumers’ evolving fashion and home needs, showcased through two engaging TVCs. Rooted in the insight that shopping is an enjoyable ride filled with spontaneous moments, the films highlight the joy…
Thums Up’s best campaign is not an advertisement; it’s biryani. Thumbs Up! has recently released a new ad for Ramadan, encoded for a 15-second duration. Featured in this ad, alongside a chilled bottle of Thums Up, are biryanis and niharis. The tagline of this ad is “Har Mehfil ki Jaan, Biryani aur Toofan!” While this drink was placed on a…
Why Color Matters More Than You Think Color is far more than a design choice it’s a strategic asset that directly influences how a brand is perceived, remembered, and experienced. In a world where attention spans are shrinking and competition is intense, color becomes one of the fastest ways to communicate meaning without saying a word. Studies suggest that people…
